Post Panda, post Penguin, post whatever guidelines there is the giant search engines will eventually roll out, there are still some tips about going about with SEO that stand any holocaust aftermath. It doesn’t matter if this is your first time to venture into optimization or you’ve been at this for as long as this world has been created but it’s good to know these rules by heart.
These are especially helpful for small-time businesses that don’t have the same financial backing as big corporations. When you’re small, you only have yourself to rely on and you’re going to need all the tips you can get. But one thing to remember too, everything and everyone started small.
1. Direct, simple and navigable site.
When you don’t have a name recall like say Ford, which you can easily tell is a car company, the first thing you want to do is to be specific about what you company has to offer. Don’t make poetry or an abstract painting out of your site but just spell out clearly at the get go what it is you do.
For small businesses, it’s important to have a simple site structure. Simpler structures are easier to search for the search engine crawlers and rank pages. Simpler sites are also navigable, which is what visitors prefer. That way they can check out your other pages because it’s easy to understand how to get there.
Website designs that have gone the way of the dinosaurs are welcome pages that take too long to load and splash. Remember those?
2. Be local.
Searchers are specific in their needs. They need something particular and they are located in a specific place. When doing optimization, it’s always best to be specific in your location.
Or to be more detailed, if you’re an SEO firm like us located in Arizona, our local search optimization would be Arizona or thereabouts. People searching for an SEO consultant in Arizona will check us out.
3. Make your keywords relevant.
SEO is an on-going campaign. And internet time ticks faster than in real life. If you’re not up to date, you’ll be left behind double time and could be considered vintage by the time you get back to it.
The same way with keywords, they always have to be updated. What could be a trending keyword today could be usurped by a different keyword tomorrow. Always be on the know on what’s the newest trending keyword to keep traffic on your site going.
4. Content is still king.
If there’s one thing that the cute animals Google unleashed into the world didn’t touch, it’s content. Content is still the most important element of your site, whether it’s social media or your regular. You might think that SEO is only all about generating traffic for your site, but actually the point of that is to make them stay long to see what you have to offer.
Be a good host: be entertaining, be creative, be informative, and be cool. Your website is your virtual store and your content materials are your salespeople doing the talk.
5. SEO firms.
This isn’t advertising but simple a friendly advice. If you’re new in the business, if you’re a small business, it’s good to consult with an SEO firm you trust. SEO firms are the architects and the engineers of the website you are putting up.
So there. Isn’t it nice to know some things never change?