1. Writing doesn’t have to be a solitary activity. You can always tap other people for topics. Say you’re writing blogs for a dental website chat up your dentist for ideas about what’s new in the dentistry business. She may have ideas you have skipped that you can write about. Since she’s in this field she is a mountain of ideas that you know nothing about with her seminars and conferences and shop talk with other dentists.
It’s also good to have your ears open for anything during your day to day activities: watching TV, doing grocery, listening to the conversation at the next table. You’d be surprised at where you can get ideas for your topics.
2. But even with your team of writers, you can already brainstorm ideas that you may have skipped. Say you have a particular writer for a particular subject shuffle them with their categories so the tech writers could come up with beauty ideas while the political writers can come up with health topics. This is what you might call breaking the monotony of their daily grind.
When brainstorming with your team, it’s also good to change venues. Go to the building cafeteria. The noise and bustle of the place might joggle your team’s brain to come up with fresh ideas. Have your meeting at a park’s bench. Or even in your car while driving around. Again you’d be surprised at how a change of scene can spring up a barrage of ideas.
3. Adam Barber, writing for SEJ, was first introduced with the concept of mind maps at business school. Although he primarily used it for exams as a means of learning tool, he suggests it for brainstorming for ideas as well.
He wrote, “The idea with a mind map is that you take a given topic and put it at the center of your page. You then branch off broad categories from that main topic and then draw some more branches drilling down into each category.”
So say you’re writing about dentistry (since we already began with dentist), write dentist in the middle of the paper and using lines to connect them, come up with different ideas that associates with dentists. You can be broad about it like topics about smiling, or specific, like gum disease. The point is to generate as much ideas that you can and see which ones you have already tackled and which you haven’t.
In psychology this is known as mind association. Just throwing in any subject you can think of when you hear the word dentist.
Writer’s block isn’t a rarity. A lot of creative people go through this. For some SEO writers, it takes them half a day to think of a subject and just half an hour to write them. It’s one of the quirks of being a writer. But the important thing is get over the block as quickly as you can as you don’t want it to become permanent.