Debunking “How To” Rules In E-Commerce Startup

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There’s this movie called Boys from Brazil wherein a group of former Nazis cloned Hitler. They simulated a lot of aspects in Hitler’s life into these clones like his family home, his childhood and his education so these precise external factors can shape the cloned Hitler into becoming the exact, same Der Fuhrer when he grows up.Why did we begin this entry about an extremely off topic regarding cloning Hitler? There are always all these golden rules or tips and suggestions on how to start-up, run, develop our companies. We have theories to adapt, avenues to avoid and experts to listen to.But truth to tell, no one rule applies to every business. What worked for McDonald’s before it became one of the biggest fast-food chain, may not work for your startup food truck. That is unless we’re intending to clone their success by simulating the exact same external factors McDonald’s had and follow it to the core.

1. Raising a lot of venture capital is the first step to a successful business.
Startup business founders have been bamboozled into believing that having a lot of cash when you begin is the way to success. Sometimes the proprietors or CEOs become obsessed with it to the point they focus their energy towards raising capital.

But truth of the matter is, especially in e-commerce, a huge amount of cash investment isn’t as needed as in real-time businesses. The capital should be coming from the customers. And this is where your focus should be: courting clients rather than venture capitalists.

2. Be in the same office, location, state, time zone.
It was said that nothing pleases the customers more than knowing your company is in just one office. That was what was said. But truth of the matter is the customers don’t really care. If in the past clients go to your office and scope the place to see how hardworking your employees are, in this age even your clients are from another state and just phone you or video conference you to discuss business.

With the advent of all these virtual access to one another, it’s not such a big deal anymore whether the boss lives in Orange County while his programmers are located all the way in Staten Island. Fact is, one ad agency had copywriters from a different state while the proofreaders and website specialists are in another state with a five hour difference between them. It actually worked as by the time the copywriters were done with their copy ads, the next departments were just coming into the office to work on the pieces.

3. You can live with just a mobile site.
As most people are becoming portable with their tablets and smartphones, so are sites turning mobile as well. In fact, it’s being encouraged that with the laptop and desktop business going downhill, your business can just live with a mobile site.

But as Stacey Borden and Meghan Muntean, founders of ChickRx, wrote for Huffington Post, “For ChickRx, there are all kinds of potential media partners who’ve already attracted our target audience online, and starting with a web platform will help us partner with them more easily and more regularly.”

Mobile sites are good and are definitely the future of the world. But right now, it’s potential is only in the infancy stage and has yet to rear it’s true effect. And not only that, focusing only on mobile and not having a regular site limits your market. Being in its infancy stage, there are still clients who use regular websites only.

So read all these rules, these tips and suggestions and these how to’s, and apply only what you think is good for you. This is, after all, your start-up e-business and only you could know what works best.

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