Google + comes up with vanity urls

1:00 pm

It may be called Vanity URLs but it has absolutely nothing to do with vanity. It’s more to simplify the process of being searched on the net. Or is it really? But kidding aside, Google has recently announced they have made changes in their social network segment Google Plus by launching the Vanity URLs.

Vanity URLs for a Few Select
Vanity URLs are customized internet addresses that contain your name as opposed to the default ones given by the computer program. As of now they’re only being given to select users. There’s Britney Spears with:

plus.google.com/+britneyspears/.

They’ve also provided Vanity URLs to other celebrities and famous brands like Hugo Boss, David Beckham, Hugh Jackman, Toyota, Ubisoft and Delta.

This is for Toyota where they can display their latest models and variations, as well as special announcements:

google.com/+toyota

For comparison, this is what ours look like:

https://plus.google.com/u/0/115704895287561561523/posts?hl=en

Obviously it has utterly no connection to us whatsoever. So do you basically get the gist of why a Vanity URL has to exist? If it isn’t for the power of copy and paste, we ourselves wouldn’t have known what our Google+ URL is, much less remember it, and much less search for it if we’re particular to send it out to enlarge our Circle.

Test Run
As of now Google is doing a test run on famous names and labels. But they promise they will soon apply it to all Google+ account holders.

According to Saurabh Sharma, a Product Manager for Google+, “At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!”

With this VIP treatment of having only select people with Vanity URLs, naturally people are reacting, why the velvet rope access treatment. As one comment goes, “Features should be rolled out all in one – go. This is the fair way to do things.” But who’s to say what Google’s strategy is.

Lose the http://
The context of Vanity URL is that it’s going to be short, easy to remember and quickly links to your Google+ account. This is also one way to search for people who share your interests. One big evolutionary change is the deletion of customary http:// to further streamline things. If you want to know the latest on Hugh Jackman just type in google.com/+hughjackman.

Google wasn’t the first one to use Vanity URL. Facebook and MySpace have been doing it for years. But Google is making it cleaner and simpler as per the dictates of the times.

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