OptimizeX http://www.optimizex.com Mon, 09 Apr 2018 07:00:45 +0000 en-US hourly 1 10 Commandments of Compelling Email Subject Lines http://www.optimizex.com/blog/10-commandments-of-compelling-email-subject-lines/ http://www.optimizex.com/blog/10-commandments-of-compelling-email-subject-lines/#respond Mon, 09 Apr 2018 07:00:45 +0000 http://www.optimizex.com/?p=11204 Are you aware that 47% of email recipients decide whether or not to open an email based on the subject line alone? It may seem like a small and insignificant part of your message, but it is a crucial aspect of conversion and is one of the very first impressions you give your recipients. If more »

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Are you aware that 47% of email recipients decide whether or not to open an email based on the subject line alone? It may seem like a small and insignificant part of your message, but it is a crucial aspect of conversion and is one of the very first impressions you give your recipients.

If you want people to click and read your email content, it all starts with writing a great subject line. After all, it is any marketer’s ticket for standing out in a congested inbox.

emails

Here are the ten commandments of compelling subject lines for emails:

1. Thou shall keep it short and sweet.

If your email subject line is too long, it will get cut off, especially on mobile devices. With 67% of emails being opened on mobile devices, your subject line should be fewer than 50 characters to ensure that people going through their inbox can read the entire subject line of your email.

If you find it challenging to keep subject lines short, just think about which words matter less and remove them. For example, if you are sending an order confirmation, “Your order is complete” looks way better than “Order #69854755 is complete,” don’t you think? 

2. Thou shall time it right.

Sending an email is all about timing. If you run a restaurant, the perfect example would be to send an email about your “Week-long lunch special at 50% off” at 11:00 P.M. on a Monday. This strategically compels people who are off to lunch to drop by your restaurant, or to try your lunch special on a different day that same week.

3. Thou shall make it easy to understand.

The more clear and concise your subject line is, the more likely people will read its content. Most of the time, it’s much better to be brief than to use complicated and flowery language.

To create a clear and concise subject line, think like a customer and not as a marketer. How will your email content benefit your customer? Would you read it if the subject line was “How to increase open rates,” or would you prefer “Increase your open rates by 50% today.” The answer is quite obvious. Giving precise descriptions backed up by statistics pique a reader’s interest, while general statements prevent your email from standing out against a sea of similar and/or clearly-written subject lines.

4. Thou shall mention what’s inside.

Nothing is more infuriating than a subject line that does not match the email content. It’s even more annoying when the content is entirely deceiving. If your subject line is “Get Our Free Book Now!” and your content focuses on attending a seminar to win a free book — you are technically “clickbaiting.” You risk upsetting your customers, which may prompt them to unsubscribe or even block you.

Another example is when a customer downloads an offer that you are delivering via email. Your subject line should say something like, “Your new ebook is here!” or, “Your ebook awaits!” This works better than a simple “Thank You,” since it states that something significant is in the email.

5. Thou shall use action-oriented words.

Subject lines are similar to calls-to-action in a sense that you want the language to inspire people to click. Subject lines that begin with action verbs are enticing and can drastically increase your clickthrough rate.

Actionable subject lines will inspire people to click on your email by instilling excitement. For example, “Watch Grammy-Winner Bruno Mars Perform,” is more exciting than a more generic and less actionable “Bruno Mars Live. The former subject line uses “Watch” to help the reader envision themselves at the concert.

6.Thou shall make the recipient feel special.

People love having a sense of belonging. The power of “exclusivity” has the potential to build loyalty and compel customers to convert better on your emails. With the right phrasing, you can make your recipients feel special, and the effect can do wonders for your small business. Here are a few examples:

  • “An exclusive offer just for you.”
  • “Something special for our beloved customer.”
  • “You’re invited!”
  • “Shhh! This is a private invite for our top customers.”
  • “Our gift to you.”

7. Thou shall create a sense of urgency.

Communicating urgency in a subject line can compel readers to click or act sooner than later, especially when phrased creatively and strategically. An example would be “Uh-oh, our sale is only until tomorrow” or “Your coupon is expiring.”

8. Thou shall ask a compelling question.

Similar to blog posts, asking a question in your subject line can draw readers in. For instance, you might want to try the following: “Are you guilty of these web design mistakes?” or “Is this why your video marketing is failing?” The ask-a-question tactic is a great way to provoke a customer’s curiosity and encourage them to click your email.

9. Thou shall be punny (Get it?).

Let’s face it. We all love a good pun every now and then. Adding puns to your subject line is a delightful way to spice up your emails and cause a few giggles. Just make sure not to overdo it.

For example, Quirky is a community-led invention platform that worded one of its email subject lines as “Abra-cord-abra! Yeah, we said it.” The second part is conversational and self-referential, which is precisely what most people would say after making a joke in real life.

10.Thou shall avoid over exaggerating (use of all caps and exclamation points).

Did you know that over 85% of people prefer subject lines that are in lowercase? If you are guilty of writing subjects lines such as the following: “OPEN NOW AND GET A FREE TRIAL” or “Get 75% off on your first order!!!!!” most of your emails must’ve ended up in the trash bin. Fact is, no one likes being yelled at, and using all caps or a ton of exclamation points imprints that very impression. Not only are these tactics disruptive, but they also appear spammy.

Write better email subject lines today.

Now that you know our secrets to writing compelling subject lines, go forth and start augmenting your email marketing. Just remember that although these tips are a great place to start, it is still important to figure out what works best for your target audience. If you have great content to share, you have to prove it in your subject line.

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How to Spring Clean Your Bad Backlinks http://www.optimizex.com/blog/spring-clean-bad-backlinks/ http://www.optimizex.com/blog/spring-clean-bad-backlinks/#respond Tue, 06 Mar 2018 00:00:05 +0000 http://www.optimizex.com/?p=11182 It’s Spring Cleaning Season! It’s finally that time of year when the new year has set in, and with it comes the urge to evaluate the cleanliness of your website. No one said spring cleaning was limited to attics and basements. Therefore, we are not here to give you tips on how to declutter your more »

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It’s Spring Cleaning Season! It’s finally that time of year when the new year has set in, and with it comes the urge to evaluate the cleanliness of your website. No one said spring cleaning was limited to attics and basements. Therefore, we are not here to give you tips on how to declutter your home. Instead, we have one question to ask — When was the last time you cleaned up your backlinks?

Why are backlinks important?

When you associate your website with trustworthy sites via a backlink, it becomes more reliable in the eyes of search engines. Backlinks from a credible website can boost the efficiency of your search engine optimization (SEO) because over time, as you build a strong profile consisting of quality backlinks, your rankings will not only improve, but search engines like Google will begin acknowledging your position as an online authority.

With the launch of Google Penguin, you must tread carefully with the type of backlinks to build. If your website has several poor-quality backlinks, you risk getting penalized by the very search engine that launched the algorithm change, therefore, impacting your online rank.

To avoid the consequences tied with low-quality backlinks, it is crucial to perform website audits on pages you build links on. In this article, we will discuss the implications of bad backlinks to your website, and how you can clean them up.

What is a bad backlink?

Since quality backlinks come from relevant and authoritative domains in your niche, low-quality backlinks, on the other hand, are from unrelated and untrusted websites. Before Google launched the Penguin algorithm in 2012, websites were continually violating the Google Webmaster Guidelines with black hat SEO. This strategy was abused by site owners who wanted a quick financial return, therefore, paid for links to gain higher rankings and authority. As a result, Google Penguin was launched. The major algorithm update works by penalizing web pages that associate with bad links.

Other examples of such poor-quality linking schemes include:

 

  • Buying or selling links – this scheme not only includes monetary exchanges, but also discounted or free services and products in exchange for links. 
  • Linking to unrelated web pages – irrelevant and far-flung content proves invaluable to users. They are merely an attempt to manipulate search engine bots and crawls.  
  • Creating external domains for links – if domains only serve cross-linking purposes, Google will mark it as spam. Secondary domains by companies should continue to add value to user experience, rather than linking similar or low-quality content.
  • Excessive link exchanging – the number of links to and from your website should remain consistent with your domain authority.

How do I find bad backlinks?

There are several resources available to find spammy backlinks. One way to search for poor backlinks is to register your website with Google Search Console. Among many useful metrics, this tool gives you access to a complete list of websites linked to your site. More often than not, these links boost your search engine optimization efforts and are mostly from websites within your niche. However, there could also be untrusted links harming your SEO.

When examining your backlinks, here are three questions you should ask yourself:

  • What type of website is this? If you notice that it’s a poor-quality site with hundreds of links, it may be a bad page to associate yours with.
  • Does the link help in improving your business? If the link is completely unrelated to your type of business, you should definitely remove it.
  • Is the domain country outside of your target market? “Acquire links from places that are going to send the most targeted and relevant traffic to your site,” says Tom Roberts, Founder and Head of Digital Strategy at Yando in London. In this case, your links should be from the same area as your company.
  • Does the website have an “About Us” section? Today, nearly all credible websites have a dedicated page about their business. Keep in mind that if a site is hiding something, they are likely to keep mum about the whereabouts and details of their business.

How do I remove backlinks?

Now that you have an idea of what type of links to remove from your website, let’s get rid of them. Here are a number of ways to disable malicious links and prevent them from impacting your search engine rankings:

Step 1: Contact the webmasters.

The first step to consider is to try and contact the webmasters. Ask them, in the most polite way possible, to either remove the links or add the nofollow tag, which ensures that no PageRank is passed.

Step 2:  Get rid of web pages that have poor-quality backlinks pointing to them.

One of the most common errors you will come across while surfing the web is a 404 or Page Not Found error, which occurs when you follow a broken link. This error appears when a site is active, but the specific page within it does not. As a marketer with an online reputation to uphold, you must strive to get Google’s attention, and too many 404s is a surefire way to get Google’s attention in the worst way possible.

The easiest way to remove a page is to change the URL or unpublish it.

Step 3: Use the Google Disavow Tool.

If you have too many bad backlinks and webmasters refuse to respond to your emails and calls, you can disavow the links as a last resort. The Google Disavow Tool is an advanced feature that must be used with caution. In a nutshell, the tool allows you to upload and send a list of links directly to Google. This way, you are basically telling search engines that you do not want them to consider these links when crawling your site.

If misused, this feature can inflict more harm to your website than good. You must be patient and wait for Google to process your file. Keep a close eye on your rankings for any changes and monitor your backlinks for new domains that need to be added to the file.

Need help cleaning your backlinks?

Clearing your website of bad backlinks can be a lengthy and tedious process. If you need help spring cleaning malicious links, OptimizeX can provide the services you need to transform your website into an authoritative resource trusted by search engines and users.

 

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Game-Changing SEO Trends for 2018 http://www.optimizex.com/blog/game-changing-seo-trends-2018/ http://www.optimizex.com/blog/game-changing-seo-trends-2018/#respond Wed, 21 Feb 2018 05:54:40 +0000 http://www.optimizex.com/?p=11177 As defined by Webopedia, search engine optimization (SEO) is “a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page of a search engine – including Google, Bing, Yahoo, and others.” The goal, therefore, is pretty straightforward: to more »

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As defined by Webopedia, search engine optimization (SEO) is “a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page of a search engine – including Google, Bing, Yahoo, and others.” The goal, therefore, is pretty straightforward: to strategically turn the algorithm in your website’s favor.

Unfortunately, the algorithm changes quite frequently, which is why it’s crucial to get abreast of the latest trends to keep your rankings up and maintain or elevate profits. This year’s trends seem to have taken a trip down memory lane and have improved upon their weaknesses. Here are the trends you should watch out for in 2018.

1. Never ignore mobile SEO

The trends in the last five years or so have placed heavy emphasis on mobile. A report by Search Engine Land points out that over half of search queries came from mobile devices. While the figure can be anywhere between 50 and 60 percent, the fact remains that even query strings were longer by two characters on mobile.

With the advent of voice search, you can almost see that the queries on mobile will only continue to go up. Pair this with the mobile-first index and the importance placed by search engines on mobile functionality, and you can understand why it will be in your best interests to invest in mobile SEO.

To take a crack at the competition, make sure that your pages are mobile-friendly. Use a website auditor and make sure you tick off any red flags. Once you have fixed the errors, rerun an audit to make sure that you’re not missing anything and you are in full compliance of what is expected from a mobile site.

2. Start optimizing for voice

“Voice” is something we hinted at the previous item. Google says that 40% of adults and 55% of teens use voice search. What’s the difference between keywords utilized on voice search and when typing search queries? Well, voice search is typically more conversational. Instead of just short keywords such as “weather Arizona,” you should also pay attention to more natural keywords such as “What is the weather in Arizona?”

What’s more, voice search also means that people are looking for quick answers. An example of this is how they would typically ask questions such as “Where is the nearest Chinese restaurant?” The response should be direct to the point and informative.

To take advantage of voice search, you can focus on conversational queries, questions, and long tail keywords. You can also consider writing additional pages that can serve as FAQs or address common voice queries on your social media pages and blog posts.

Finally, you can utilize tools such as Rank Tracker. Use its Keyword Research functionality to find suggested keywords, and from there, formulate your more conversational and practical keywords.

3. Befriend RankBrain

In 2015, Google expounded how RankBrain is going to play a significant role in how it ranks websites. Today, this role is even more pronounced as relevance and quality of the content are still driving forces when it comes to getting favorable ranking. In fact, sites can be penalized if their content is not up to par.

Google uses Latent Semantic Indexing to determine the relevance of content. The search engine giant looks at billions of pages and compares the terms in each page. This way, Google understands what is relevant and comprehensive. This knowledge is further strengthened with RankBrain as Google then sees the best-performing results based on user’s satisfaction. With RankBrain and Google’s algorithms, users can expect to see only relevant results once they run a search query.

Now, how do you optimize your pages to make it more RankBrain friendly? The answer is by looking at the top-ranking pages of your competitors and niche. Once you’ve determined the top players, compare your content with theirs. You can do so by using the WebSite Auditor and its term frequency-inverse document frequency (TF-IDF) tool.

The TF-IDF tool compares your page with the top 10 ranking pages of a similar kind. It computes the TF-IDF score on each keyword that is utilized by the pages, so you can see which terms are being used by your competitors. You can see which terms are the most relevant (i.e., the ones that everyone is using) versus the obscure ones that you can let go of. Once you know which keywords to target, you may then optimize your pages.

4. Turn up the speed

Not only does your website have to be optimized for mobile, but it also has to be fast. Your page should fully load in under three seconds. If you have a heavy script that is slowing your page down, do yourself a favor and remove it.

Why so? Well, if your page is taking way too long to load, then you can almost see the users closing the tab and browsing your competitor’s pages. You can avoid this scenario by using Google’s page speed test. If you spot anything that may be slowing your page, then rectify the error and rerun the test.

5. Take advantage of SERP features

Do you still remember the day when Google displayed only ten blue links on the first page? Today, your ranking is not only determined organically but also by harnessing SERP features.

These features include local packs, featured snippets, and Knowledge panel, among others. If you’ll run a search for your most targeted keyword, you will see that Google also displays social media results, and its SERP features also get prime real estate.

Boost Your Online Ranking Today!

To boost your placement in search results, invest in these features today. At PrimeView, we test varying features to determine which ones are in line with your business and can work to your advantage. We then monitor how each feature impacts your ranking, and ensure that you stay on top of search engine page results (SERPs). Call us at 480-970-4688 to request a free proposal over coffee — on us.

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7 Outdated SEO Tactics You Should Stop Doing http://www.optimizex.com/blog/7-outdated-seo-tactics-stop/ http://www.optimizex.com/blog/7-outdated-seo-tactics-stop/#respond Fri, 19 Jan 2018 20:18:58 +0000 http://www.optimizex.com/?p=11156 Per day, search engines serve millions of people looking for answers and solutions to their problems. Search engine optimization (SEO) is a crucial aspect of digital marketing because users trust search engines — especially results on the coveted first page — to provide the information they seek. In today’s competitive market, SEO is more significant more »

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Per day, search engines serve millions of people looking for answers and solutions to their problems. Search engine optimization (SEO) is a crucial aspect of digital marketing because users trust search engines — especially results on the coveted first page — to provide the information they seek.

In today’s competitive market, SEO is more significant and impactful than ever, which is why it’s critical to keep up with industry changes. In this article, we are going to delve into the seven outdated SEO tactics that you should stop doing. We will help you understand which tactics you should abolish from your practice because let’s face it — they don’t work anymore.

1. Outdated Pages

If your website takes longer than three seconds to load and no longer serving relevant content, you are likely to experience recurring declines in ranking. Always remember that Google and other search engines prioritize responsive, informative, and user-friendly websites. Depending on your industry, you may need to update your web pages weekly, monthly, or whenever a significant industry shift occurs. For instance, a successful post from 2012 on The Importance of A Website Redesign would still be relevant to readers in present time, and it should continue to prosper for as long as the content is up to date.

2. Keyword Stuffing

Back in the day, SEO was all about keyword stuffing in an attempt to appear on the coveted first page of search engines. There was a time when search engines were only capable of interpreting simple signals such as keyword density, and stuffing keywords into a web page was all the rage. Unfortunately, this is not an effective SEO tactic. More importantly, it makes your company look bad by making it seem like you employ toddlers to write your copy.

3. Poor-Quality Content

78% of chief marketing officers believe that custom content is the future of marketing. It won’t matter if you use keywords that aim to convert if the entirety of your content is mediocre. An effective SEO campaign requires you to produce regular, quality content. We understand that this can be difficult for time-pressed marketers. Lack of time and resources can lead to rushed content creation, which is why PrimeView offers the service to businesses in diverse industries.

Ever since Google released the Panda update in 2011, the algorithm has been further refined and worked into the core algorithm. In short, gone are the days of producing content just for the sake of publishing something. As a business leader, your content should always be accurate, compelling, well-written, engaging, and long enough to serve its purpose.

4. Exact-Match Domains

There was a time when exact-match domains (EMDs) were a hot topic in search engine optimization. It was easy to create a microsite on an exact-match domain and rank quicker than a traditional, branded domain — which often took effect in merely weeks, and sometimes even days.

With an EMD, your domain matches the exact keyword phrase you are attempting to target. Here are a few examples:

  • seophoenixarizona.com
  • arizonagraphicdesign.com
  • videomarketingarizona.com

Unfortunately, EMDs became a thing of the past when Google adjusted their algorithm. Exact-match domains had an opportunistic potential to rank just as well as any other domains, but they also had a higher and riskier potential to be flagged for spam, either algorithmically or manually — which ultimately makes websites with EMDs untrustworthy and less likely to convert.

5. Flat URL Structures

  • Ex. 1: http://sample.com/page1/
  • Ex. 2: http://sample.com/topic1/page1/

Flat URL structures (Ex. 1) make it difficult for search engines to comprehend the hierarchy of your website since all of your pages are treated with the same level of importance. On the other hand, a faceted URL structure (Ex. 2) communicates the significance of each page within your website.

Here is a quick guide to remedying your flat URL structure:

  1. Change your default permalink settings.
  2. Next, if you have not done so already, publish your second-level pages and create corresponding blog categories; or,
  3. If your blog categories already exist, move them all and set up appropriate redirects.
  4. The slugs for your categories must match the slugs for your second-level pages. This detail is crucial because it determines how search engines will value the pages within your website.
  5. Once properly configured, each third-level page or blog post adds more authority to the page it appears nested under.

It’s important to prioritize URL architectures because changing them later involves redirecting all of the pages in your website, which can potentially decrease your ranking.

6. Quantity over Quality Links

Link building plays a crucial role in search engine ranking factors. According to Search Metrics, link building remains in the top 5 most important rankings factors, but in a manner much different than marketers were used to.

There was a time when building as many links as possible without analyzing the linking domain was the typical workflow of SEO. By choosing quantity over quality, your website was sure to rank higher. The tables were turned after Google implemented Penguin 2.0, an algorithm update released in May of 2013. Nowadays, the quality of links on a website triumphs over quantity. Less is more if you know and understand how to build links the right way.

7. Alt Text Absence

Most adults are like children in a sense that — whether you admit it or not — like seeing pictures as you read through heavy blocks of text. But unlike us, search engines cannot see images on websites unless we incorporate alt texts and file names.

For the longest time, we ignored the images on our website and continued to rank regardless if we incorporated alt texts and image file names to increase our page relevance. On-page SEO is more impactful than ever, so excluding images will prevent your website’s SEO campaign from reaching its maximum potential. It is of utmost importance to give all images an alt text and relevant file name to ensure that search engines know what the image is about.

A Word of Advice

It’s mandatory for digital marketers to become agile with their SEO tactics and adapt to the latest search engine guidelines and algorithm changes. If you are guilty of using any of these tactics, it is high time for you to restart your SEO game and create a better strategy.

Update Your SEO Tactics Today

If you are practicing outdated SEO tactics, you not only risk your credibility as a helpful resource, but you jeopardize your business as a whole. If you seek assistance in revamping your SEO practices to target the right audience and increase your search results placement, contact us at 480-993-0907.

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Words that Matter: SEO Keyword Usage http://www.optimizex.com/blog/words-matter-seo-keyword-usage/ http://www.optimizex.com/blog/words-matter-seo-keyword-usage/#respond Tue, 19 Dec 2017 20:18:55 +0000 http://www.optimizex.com/?p=11159 Keywords are highly specific words or phrases that pertain to your industry or niche. They are essential to successfully optimize your search campaigns for particular keywords and not just broad or popular terms that are difficult to rank for. If you are new to the world of internet marketing, it can be challenging to predict more »

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Keywords are highly specific words or phrases that pertain to your industry or niche. They are essential to successfully optimize your search campaigns for particular keywords and not just broad or popular terms that are difficult to rank for.

If you are new to the world of internet marketing, it can be challenging to predict the impact of a new search engine optimization campaign, or determine an attack plan for your industry niche. In this article, we will discuss a proven and tested attack plan — the process of incorporating keywords into a successful SEO campaign.

Step 1: Use a Keyword Research Tool

Before you get started, you need to discover your niche. Let’s say you’ve decided to build a website offering vegan-friendly “meat” products. Regardless of how knowledgeable you are about veganism, it can still be challenging to determine which keywords are going to prove profitable.

So, how exactly do you choose the right keywords for your business? We certainly don’t recommend guessing. Instead, keyword research tools will help you identify a wide range of potential keyword opportunities, including less obvious terms that could also drive traffic and sales.

There will also be times when you think you know which keywords to target, but fact-check your instincts. Don’t settle for one keyword research tool; use and test several before finalizing your choice. In general, you don’t want to target a keyword with low relative search volume if there’s an equivalent word or phrase that is much more popular. Although your primary concern includes choosing a keyword with good volume, avoid choosing one that puts you in a place where you have to compete with several other websites.

For instance, there are usually over twice as many searches for “vegan recipes” versus “vegan meals.” However, don’t always automatically go for the keyword with the highest volume. Some keywords are too competitive and not worth your time.

Another major factor to consider when searching for keywords is location-based searches. When people scour the internet for products or service providers, they usually include their location in the search. So, “vegan restaurants” becomes “vegan restaurants in Phoenix, Arizona.” So don’t hesitate to include your area, and don’t forget to list your business in local directories.

Step 2: Determine How Competitive Your Keywords Are

Keyword competition is the measure of how difficult it will be to rank for a particular word or phrase. Before using a keyword, conduct your research on Google and a few other search engines to see what your competition is already using. Pay particular attention to:

  • The titles: How many websites on the first page are using the same keyword in their titles and meta tags?
  • The domains and URLs: Does every URL in the top 10 include your targeted keyword?
  • The type of content: Is the keyword used in articles, landing pages, or videos?
  • The types of businesses: Are they massive brands or small businesses? (Take note of who you are competing with)
  • Authoritative websites: You can use a plugin to examine a site’s age, the size of their link profiles, and so forth.

Remember, your goal is to look for ways to differentiate yourself from the competition. You need to exert double the amount of effort and study their moves. Ideally, you should be doing more and doing it so much better.

Step 3: Conceptualize the Content

Next, you need to determine what kind of content you’re going to create and incorporate your chosen keyword. There are many ways to rank for a keyword, including but not limited to:

  • Articles
  • Blog posts
  • Landing pages
  • Directory of links to other pages
  • Infographic or images with alt texts
  • Videos

A few things to keep in mind as you conceptualize the strategy behind your content are: how long will it take to create it? Who will create it? Will you be doing everything in-house or will you consider outsourcing? Do you have the resources to implement your content strategy? What about the budget? Make sure to plan every step and seek answers to every question that pops along the way.

Step 4: Execute and Hit Publish

Here’s when the rubber finally meets the road. Execute your plan. You should never rush any of these steps, but taking your time is particularly important during the execution stage. As time passes and search engines continue to grow more sophisticated, they prioritize high-quality content that benefits the search engine users — not keyword-stuffed spam or web pages plastered with ads. If you prefer to buy traffic than put in the effort to earn free, organic search traffic, Pay Per Click is another option to consider.

Step 5: Analyze

The work doesn’t end once you hit publish. You need to know if your efforts are bearing any fruit. The internet is a living medium, and it’s never too late improve your content optimization efforts. There are many means to check your keyword performance with either free rank checking tools or paid ones. If you’re still not ranking for the right keywords after a couple of weeks, you need to retrace your steps, see what you did wrong, and determine what you can improve on. Make sure that your content is optimized, high quality, and visible. Google Analytics is also an excellent tool to track any significant traffic changes.

This five-way step is the process we follow at PrimeView. We strive to help our clients rank for hundreds of keywords related to their niche. Whatever your business or industry is, you can make the same process work for you. So go ahead and get started!

Need help with SEO keyword usage?

Sometimes, it’s possible that the keyword you chose is too competitive and you need to scale back your ambition. If you need help targeting less competitive keywords until you’ve built up more authority, or need assistance in researching and adding keywords to your content, call us at 480-993-0907 or complete our online form.

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Front End Developer http://www.optimizex.com/job-openings/front-end-developer/ http://www.optimizex.com/job-openings/front-end-developer/#respond Tue, 14 Nov 2017 23:40:13 +0000 http://www.optimizex.com/?p=11133 We are looking for a Front-End Web Developer who is motivated to combine the art of design with the art of programming. Responsibilities will include translation of the UI/UX design wireframes to actual code that will produce visual elements of the application. You will work with the UI/UX designer and bridge the gap between graphical more »

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We are looking for a Front-End Web Developer who is motivated to combine the art of design with the art of programming. Responsibilities will include translation of the UI/UX design wireframes to actual code that will produce visual elements of the application. You will work with the UI/UX designer and bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.

Responsibilities

  • Develop new user-facing features
  • Build reusable code and libraries for future use
  • Ensure the technical feasibility of UI/UX designs
  • Optimize application for maximum speed and scalability
  • Assure that all user input is validated before submitting to back-end
  • Collaborate with other team members and stakeholders
  • Review designs created by web designers; ask any necessary clarifying questions before starting on work
  • Write code to implement those visual elements into various web applications
  • Create prototypes, mockups, and staging sites for review and feedback
  • Optimize websites and applications to ensure fast loading speeds
  • Maintain websites and implement any necessary additions or enhancements
  • Identify and troubleshoot various website issues and coding problems
  • Collaborate with members of the website team (including designers and back-end developers) to consistently improve functionality and user-friendliness of the web applications
  • Maintain updated knowledge of the development industry and any advancements in technology
  • Meet tight deadlines as required

Proficient understanding of web markup, including HTML5, XML and CSS3
Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
Proficient understanding of client-side CSS and JavaScript frameworks, including jQuery, Bootstrap 4 and AngularJS
Good understanding of server side programming frameworks / language(s) such as PHP, CI or laravel
Good understanding of WordPress / Other CMS Frameworks
Good understanding of asynchronous request handling, partial page updates, and AJAX
Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image.
Familiarity with tools such as as Gimp or Photoshop is a plus.
Familiarity with Linux OS (CentOS)
Proficient understanding of cross-browser compatibility and web speed optimization (minification and caching)
Proficient understanding of code versioning tools
At least 1 year experience in a front end development role
Knowledge in Magento 1 / 2 is a plus

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Magento Developer http://www.optimizex.com/job-openings/magento-developer/ http://www.optimizex.com/job-openings/magento-developer/#respond Tue, 14 Nov 2017 23:07:20 +0000 http://www.optimizex.com/?p=11129 What you need for this position: Solid Web Development Experience, front and back end Experience with cross-browser compatibility issues, and W3C standards compliance Working knowledge of visual design Fast learner and a Team – Player Required Skill(s): Magento, WordPress, PHP, XML, HTML5, CSS3, Javascript, JQUERY, AJAX, Codeigniter / Laravel, MYSQL, MSSQL, RDMS, Photoshop , Cpanel, more »

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What you need for this position:
  • Solid Web Development Experience, front and back end
  • Experience with cross-browser compatibility issues, and W3C standards compliance
  • Working knowledge of visual design
  • Fast learner and a Team – Player

Required Skill(s): Magento, WordPress, PHP, XML, HTML5, CSS3, Javascript, JQUERY, AJAX, Codeigniter / Laravel, MYSQL, MSSQL, RDMS, Photoshop , Cpanel, WHM, domain registration  

What would be GREAT to have:

  • Experience in Mobile Responsive Development
  • API’s from Google, Facebook, and LinkedIn
  • Mobile applications
  • Basic SEO experience is a plus

Candidate must possess at least a Bachelor’s/College Degree , Computer Science/Information Technology or equivalent.
Applicants must be willing to work in Madrigal Business Park,Muntinlupa City.
Preferably 1-4 Yrs Experienced Employees specializing in IT/Computer – Software or equivalent.
Willing to work on Holidays and Night Shift schedule
2 Full-Time position(s) available.

What you’ll be doing:

  • General Web Development including site updates and new site builds
  • Magento Development (front and backend development)
  • Identify and present multiple technical solutions to business challenges
  • Translate business needs into technical specifications and code or coordinate the coding of the solution

 

 

 

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Customer Service Representative http://www.optimizex.com/job-openings/customer-service-representative/ http://www.optimizex.com/job-openings/customer-service-representative/#respond Fri, 10 Nov 2017 00:12:07 +0000 http://www.optimizex.com/?p=11123 Main Job Tasks and Responsibilities: Email Management/Filtering Setting up Autoresponders (Zoho, Mailchimp) Booking appointments with clients Following up with clients/customers (sending thank you and other reminder emails) Receptionist duties (answering occasional calls) Calendar Management File Management (organizing files using Dropbox etc) Database building (eg. updating email or contact lists on your CRM) Research on certain more »

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Main Job Tasks and Responsibilities:

  • Email Management/Filtering
  • Setting up Autoresponders (Zoho, Mailchimp)
  • Booking appointments with clients
  • Following up with clients/customers (sending thank you and other reminder emails)
  • Receptionist duties (answering occasional calls)
  • Calendar Management
  • File Management (organizing files using Dropbox etc)
  • Database building (eg. updating email or contact lists on your CRM)
  • Research on certain topics for blog posts, newsletters or others
  • Hotel and Flight Booking
  • Transcription (transcribing voicemail, video or audio, podcasts etc.)
  • Taking down minutes of meetings
  • Creating basic reports (reports on weekly tasks, deliverables, sales)
  • Preparing Slideshows (Powerpoint Presentations)
  • Manage and update Social Media Accounts
  • Knowledge on Zoho CRM, Eventbrite, Mailchimp,Gotomeeting is an advantage.

 

Key Competencies

  • Drive and determination to see clients succeed
  • Ability to work as part of a team
  • Excellent customer service skills
  • Basic understanding of business operation, including budgeting, creating business and marketing plans, contracts and agreements and time management
  • Good organizational skills
  • Good communication skills (verbal and written)
  • knowledge of customer service principles and practices
  • some experience in call center or customer service environment
  • Candidate must possess at least Bachelor’s/College Degree in any field.
  • At least 1 Year(s) of working experience in the related field is required for this position.
  • Preferably 1-4 Yrs Experienced Employee specialized in Customer Service or equivalent.
  • Graveyard shift (MST)

 

Interested? Please email your resume to hrdadmin@optimizex.com

 

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Web Designer – Developer http://www.optimizex.com/job-openings/web-designer-developer/ http://www.optimizex.com/job-openings/web-designer-developer/#respond Fri, 10 Nov 2017 00:10:25 +0000 http://www.optimizex.com/?p=11121 Candidate must possess at least Bachelor’s/College Degree in Art/Design/Creative Multimedia, Computer Science/Information Technology or equivalent. Required language(s): English, Filipino At least 2 Year(s) of working experience in the related field is required for this position. Required Skill(s): · HTML, CSS, PHP, JQuery As a Web Designer you will specialize in building responsive and elegant websites. more »

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  • Candidate must possess at least Bachelor’s/College Degree in Art/Design/Creative Multimedia, Computer Science/Information Technology or equivalent.
  • Required language(s): English, Filipino
  • At least 2 Year(s) of working experience in the related field is required for this position.
  • Required Skill(s): · HTML, CSS, PHP, JQuery
  • As a Web Designer you will specialize in building responsive and elegant websites. The job involves the technical and graphical aspects of a website; how the site works and how it looks. In this highly visible role you’ll be collaborating with product managers and software engineers to create attractive, responsive pages that are both functional and easy to use.

    Experience/Qualifications/Requirements:

    • 2+ years of full-time experience designing consumer or business-facing digital products
    • Strong knowledge of HTML and CSS; PHP and JQuery a plus
    • Highly Creative with Impeccable visual design skills
    • Proficiency in Dreamweaver, Illustrator and Photoshop
    • Must be familiar or willing to learn WordPress and Magento CMS platforms
    • Insatiable curiosity for learning
    • Excellent command of verbal and written English
    • Ability to wisely balance business, design, and technical constraints
    • Flexibility to adapt in a fast-paced, process-agnostic work environment – and the ability to invent your own process to fit projects goals
    • Solid portfolio showcasing the applicant’s work in web design

    send your resume to hrdadmin@optimizex.com

     

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    Famous: How to Generate More Views On Social Media http://www.optimizex.com/blog/famous-generate-views-social-media/ http://www.optimizex.com/blog/famous-generate-views-social-media/#respond Mon, 23 Oct 2017 23:39:40 +0000 http://www.optimizex.com/?p=11116 To make social media an efficient lead generation machine, you need to generate a following. There are dozens of websites and applications that allow businesses to buy their first few thousand followers, but in truth, the key to social media success is earning a legitimate following. Let’s be honest. Purchased followers serve no other purpose more »

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    To make social media an efficient lead generation machine, you need to generate a following. There are dozens of websites and applications that allow businesses to buy their first few thousand followers, but in truth, the key to social media success is earning a legitimate following.

    Let’s be honest. Purchased followers serve no other purpose other than to artificially inflate your follower count. But keep in mind that a large following bears no meaning if there’s no interaction. Followers you earn are people who will make an actual effort to hit the like button, subscribe, share your content, and maybe even do business with you in the future.

    To help you get started, here are a few helpful tips for expanding your social media reach.

    Promote Your Social Media Presence Everywhere

    Unfortunately, it’s not enough to produce quality content and hope for people to stumble upon it on the Internet. With millions of other social media users and competitors, you need to be proactive. One of the best ways to drive traffic to your page is to use other social media platforms to promote your content. Twitter is ideal for catchy phrases and links, whereas Google+ promotion can help your site show up in personalized search results.

    Learn the Art of Advertising

    Advertising is vital to all industries. Paid search, social media advertising, and display advertising are all excellent ways to attract visitors, build brands, and generate leads. Alter your paid strategies to suit your goals. Do you want more traffic, or are you looking to increase conversions, too? Even Facebook offers advertising services to help users expand their reach. Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

    #UseHashtags

    Using hashtags is just a way to categorize your posts. Hashtags ensure that your content is part of a narrowed conversation, making them easier to find on social media platforms. Of course, there’s way much more to it than that, or else hashtags wouldn’t have been the most popular trending topic in 2010. Using hashtags allow you to lay your tweets, Facebook posts, and Instagram photos in front of social media users who are interested in them. This tactic often leads to an increase in followers. The more targeted and precise your hashtag use becomes, the more followers you’re likely to accumulate.

    Write Captivating Headlines or Post Click-Worthy Thumbnails

    We don’t encourage using clickbait because even if it works, the effects are short-term and may prompt your audience to question your integrity. Nonetheless, you still need to captivate and reach audiences. Without a compelling headline or thumbnail, even the most comprehensive and creative social media post will go unnoticed. Attempt to conceptualize different varieties of headlines and click-worthy content without deceiving your audience, and always think carefully before hitting “publish.”

    Link Internally

    Your internal linking structure can affect the strength of your social media profile. When creating and publishing content, be open to opportunities for internal links. This tactic not only helps with search engine optimization, but it also results in a much better and more useful experience for your audience.

    Prioritize Email Marketing

    A lot of businesses focus so much on content marketing that they often neglect the importance of more traditional methods. Never underestimate the power of email marketing. Even moderately successful email blasts can result in a significant increase in traffic. A friendly newsletter can boost your social media traffic, but even so, don’t make a habit out of bombarding people with relentless emails. Also, never overlook the power of word-of-mouth marketing, especially from those who are already fans of your content.

    Make Yourself Heard on Social Media Pages Other than Yours

    If you frequent websites or social media pages relevant to yours, why not jump in and join the conversation? Commenting doesn’t immediately provide an increase in referral traffic, but making a name for yourself by leaving insightful, thought-provoking comments on industry-related platforms is a great way to get your name out there and subsequently result in driving traffic to your page. Engage with other people within your niche, and don’t leave spam links on unrelated websites.

    Interact with Followers and Anyone Who Mentions You

    Social media platforms are all about making connections and starting conversations. Just as you should be sharing inspiring content on a regular basis, you should also be monitoring your presence while making an effort to interact with your fans and followers. Starting interactions will help you build a loyal and responsive following. Don’t be afraid to engage and participate in discussions to create a presence that’s worth following.

    Find, Follow, and Build Relationships Within Your Industry

    Social media is the perfect way to find and follow leaders in your industry. Remember that it’s not always about competition. Don’t hesitate to support others who are creating inspiring content related to your industry. Engage and collaborate with influencers who have the same audience that you’re targeting. Forming relationships could pay significant dividends in the future — from boosting your following to opening doors for other influencers to build relationships with you.

    You can get the ball rolling by finding and following influential bloggers and brands. Retweet or share their content on your social media accounts, and don’t hesitate to slide in their DMs to say hi. But of course, remember to stay kind, genuine, and always have good intentions.

    Lastly, Attend Industry-Related Conventions and Conferences

    Whatever type of industry you’re in, there’s likely an upcoming convention or conference relevant to your line of social media work. Attending such events is an excellent way to meet other influencers, fans, and people within the scope of your target audience. The fact that you get to communicate with them on a face-to-face basis is a great way to establish yourself in your industry and gain significant exposure for your social media page.

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