Books to Read to Brush up On Your SEO Knowledge

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People say that to learn about the internet all you need to do is trawl through it. No matter how much you read about it, it’s simply a hands-on experience that you can’t get anywhere else. Interactive learning is the best way to understand it, not to mention the trial and error of your experiments.

But some people, especially those who are in the advance level attest to some books where you can actually cull golden nuggets about SEO and the World Wide Web itself.

Information Architecture for the World Wide Web 
Written in 1998 by Peter Morville and Louis Rosenfeld, this is still one of the best books in understanding about the basic structure of the internet.  Also known as the Polar Bear book, this is recommended by SEO experts as a must-read for those dabbling in websites.

This book will give you a lowdown on labeling and structuring information that is perfect for the net. Despite its hifalutin title, it’s pretty easy to understand and follow through. Basically, just like in architecture, this book is teaching you the blueprint of websites.

Don’t Make Me think

SEO may be all about creating traffic and how many SERP clicks a website have gathered but it’s still a business. And it’s only business when those clicks and traffic have turned into revenues.

Steven Krug’s Don’t Make Me Think is exactly the book that converts those visitors in your site to paying customers. The main goal of the book is help the visitors accomplish what their intention of searching on the net in the first place. So say you’re an SEO company, this book will show how those searching for SEO firms will employ your company based on your website.

A bestseller in 2000, it has been reprinted so many times and has sold over 300,000 copies. It’s a bestseller in the Internet book domain.

Introduction to Information Retrieval
This book from Stanford University written by Christopher D. Manning, Prabhakar Raghavan and Hinrich Schütze is probably what you might call the anti-Google Search for Dummies. It’s actually a very good book to read, filled with information and technicalities about Google search engine. But the thing is, it’s exactly like Marcel Proust’s Remembrance of Things Past, which everybody is quoting but nobody has faithfully read in full.

Still, it’s an important part of the landscape as it carries everything you need to know about search engine. It may be best to use it like a dictionary.

So if you want to advance your knowledge on SEO, reading is still significant in doing this. And these are the best books to use for your reference.

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