The use of keywords can make or break your website or social media. You may think that your current “keyword” choice may represent your company as a whole, but not knowing that no one is really paying attention.
Keywords are highly related to SEO; your website’s content, conversation and social media campaign are done in hope to raise your ranking in search engines. Ranking the right keywords can make or break your website. We could say that online marketing revolves around search engines.
Finding the right keyword for your SEO can define who your market will be. Remember that your effort in marketing your website is not about getting visitors but getting your customers on your site. A website with many traffic/visitors but has no sale is like a BLT sandwich without a bacon.
In social media, you can forecast the market demands by looking at the trending keywords. You can predict shifts in demands, customer reaction to promotions/products, and also create your product/services around the type of keywords that appeals to the consumer.
There are many ways to know if you are using the right keywords for your SEO.
1. You can ask yourself
If you are having problems in judging the value of your keywords, all you have to do is ask these 4 questions:
a. Will searchers find what they are looking on your site when they search using these keywords?
b. Will they be happy with what they find?
c. Will this traffic result in financial rewards or other organizational goals?
If the given keyword could answer “Yes” to all of these questions, then that is the right keyword for your website.
2. Your Best Seller can tell you
If you are still having a problem deciding which keywords to use then remember this simple marketing concept: Know what your BEST SELLERS are — If you have a coffee shop what drinks do most customers order, is it coffee or tea? This applies the same for search engines. The only difference would be is that the customers will not directly tell you their orders. For SEO you can learn what netizens usually type on the search engines through webmasters or keyword research tools. By availing any of these services you’ll be able to know your market’s interest.
3. Your Competition will tell you
You can check who your competitions are on each search engines. Reading their rankings can tell you if you’ve chosen the right keyword. This is not cheating, this is for market research; most companies do the same.
Other than assessing your keyword’s credibility, this strategy can help you in creating a benchmark for yourself and help you make a plan to slowly replace your competition on the top of the search engine. You’ll know if your keyword is high in value if there are many ads on the sides and on the top. But most of the time, the higher the value of a keyword is, the more competition there will be, meaning that many will fight to be in the top spot of SERP.
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