How to Create Effective Infographics for Your Business Website

img c/o pixabay

Infographics are becoming more and more popular among web users nowadays. What they are, basically, are creatively presented data  through graphs and charts. They usually contain pertinent data, specifically statistics about a certain topic, which aims to inform without the lengthy texts that articles bring.

This is why people enjoy reading, or more accurately, looking at them because users literally just have to look at an image that contains all the data that they need to be informed. No scrolling, no clicking on to the next page. Infographics do not come in a long, boring content. It is easier and faster for people to understand a certain issue, topic, or product when information is conveyed through infographics.

It is for these reasons that small businesses are starting to include infographics in their search engine optimization (SEO) campaigns. If you haven’t had the slightest idea as to how you can create a catchy yet effective infographic for your business’ website, then you could seek professional help from a reliable SEO company in Arizona. For the meantime, you can arm yourself with the following knowledge about infographics:

Tip No. 1: Make your text boxes short.
The idea of an infographic is to minimize text and focus on graphics, so obviously, you are not going to write a lengthy description about a statistic.You are, in fact, trying to share vital information through graphics. So use small text boxes that are large enough to convey the info but not long enough to occupy half of your infographic.

Tip No. 2: Make use of shapes, such as arrows, for better comprehension.
When dealing with infographics, it is important that readers know where to start and how the reading should go. It could be diagonal, horizontal, or vertical. The key is to ensure that they are properly led to the right direction and are able to follow the flow.

Tip No. 3: Make your infographics share-worthy.
Sharing is the key to getting backlinks. Therefore, you should see to it that your infographics are able to capture site visitors’ attention and more importantly, that readers deem it valuable enough to be shared on their personal blogs or social media accounts, among many others. The higher the number of shares you obtain, the more incoming traffic you will get for your website. If you decide to work with an SEO company in Arizona, do not forget to check whether the company offers infographics as part of their SEO efforts.

Tip No. 4: Make your headers bigger in font sizes.
Infographics are all about capturing the attention of readers, which is why font sizes are so important. When you make the font sizes of your headers larger than your regular text boxes, site visitors are automatically drawn to them, because readers tend to focus on the largest font first before anything else.

Tip No. 5: Make your infographic unique.
If people have seen the same design over and over again, then it is very likely for them to linger on your infographic if it does not offer anything unique. Remember it is quite easy to layout an infographic, so don’t be afraid to experiment. You can place texts anywhere you want and use any objects you choose, just make sure that they are relevant to the information that you want to share with your readers.

Tip No. 6: KISS (Keep it short and simple).
An infographic should be simple enough for people to understand it right away. Do not overwhelm your readers with too many facts that will either tick them off or cause them to lose interest in what you are trying to say. Stay focused on your main point.

Tip No. 7: Don’t forget to cite your sources.
Infographics is all about facts and figures, so it would only be fitting for creators to credit their sources, unless they want to be in trouble. Also, if you want people to know it is your company who made the infographic, you may do so but please do not place a large company logo. Site visitors will not like you parading your brand, because the main purpose is to inform, selling is an underlying purpose that should not be obvious to the readers. Just place one at the bottom right of the design for a more professional, acceptable look.

img c/o pixabay


Leave a Reply

Your email address will not be published. Required fields are marked *