There is a lot of information readily available online with regards to Search Engine Optimization or SEO and how it should be done. And sometimes it’s hard to filter out which ones would truly help your business grow and rank in the direction that you want. Of course, there are tons of good advice out there, but there are also some bad ones.
Some would say that you can cheat or “game” Google, this would be next to impossible so don’t even bother with spammy, black-hat tricks. Some would say that content is king, and just creating good content is enough. Yes, it definitely helps, but it takes proper SEO for your content to reach the audience you wish to reach. Another would be to do a lot of guest blogging or comment in random blogs, this won’t be of much help either if done poorly, it might even damage your ranking. But out of all these bad pieces of advice, the worst of them all would be that the more links you have, the better.
Well, how do you get links? And isn’t more the merrier?
First of all, link building is the process of acquiring hyperlinks from other websites to your own, which then helps your site rank in search engines. There are a lot of different ways you can do this. Sometimes, it happens naturally. For the most part, you can submit your website to directories and listings, or reach out to bloggers for links.
Now, what you don’t want to do is to overdo it. You don’t want to submit your website to directories or listings that are not relevant or have low DA (Domain Authority). And you would not want to spam and get penalized. Excessive link exchanging would not do you good either. It’s a process where you trade links with other websites, also known as “reciprocal links”, which is not technically bad, but if abused, would not benefit you in the long run.
Basically, overdoing link building would actually do the opposite of what you’re trying to achieve.
So, what’s the best approach?
The best approach would be to always keep in mind that its “quality over quantity”. Make sure that you get good quality backlinks, submit your website to directories and listings that have authority and are trustworthy, and are relevant to your business, this would then bring more appropriate visitors to your website. Choose the right influencers, create content that is relevant to your business. Plan and strategize an efficient link building campaign. You may refer to this article “Link Building- What Google Will Never Tell You” for a more detailed explanation of what the best practices are with regards to link building.
There’s also no problem in asking for help. There are people out there who have studied SEO and are experts in these fields. Like here in OptimizeX, we can provide the services you need to transform your website into an authoritative resource trusted by search engines and users.