Natural Search Engine Optimization Services
Natural search engine optimization is the art of tuning your website to match the search engine’s criteria for the best ranking value. Many natural search engine optimization companies provide only one aspect of search marketing; however as search filters, algorithms and competition change, and so have the strategies of optimizing a website for maximum exposure within search results.
The reward for ranking in the top ten of Google, Yahoo and MSN is invaluable, and almost never a simple task.
Although competition drives the cost of positioning for popular searched phrases, we provide professional services and packages that will give you the best results, for any budget.
Visit our Natural Search Engine Optimization Packages page for a list of SEO packages.
Keyword Phrase Research
We will work with you to develop the ideal set of keyword phrases for promoting your website. You will work one on one with your account manager to determine your budget and goals. The results of our keywords research will reflect the information you provide.
Natural Search Engine Optimization Consulting & Implementation
- Spider-Friendly Navigation Testing and (ensures site can be spidered)
- HTML Validation
- Body Content Optimization Recommendations
- Keyword Density Recommendations
- Creation of keyword imbedded Page Title(s)
- Create META Description (Brief description about your site)
*Recommendations will be delivered to Client via a Optimization Consulting Synopsis (OCS) document
Natural Search Engine Optimization | Link Popularity & Page Rank
As part of the ranking process, search engine algorithms measure a websites Link Popularity and Page Rank.
Link Popularity is the number of quality inbound links directed to one or more pages on your website. Your link popularity has been one of the most important things associated with high rankings in search results.
Page Rank is defined as the quality and number of links (also known as votes) for internal page linking.
For example:
Your homepage (Page A) has one internal link directed to a specific subpage (Page B). So in essence Google interprets a link from page A to page B as one vote, by page A, for page B. Another subpage (C) also has an internal link to page B, giving one additional vote. Google will then determine page B has a higher value or “Page Rank” than any other.
A combination of different link strategies such as articles, Tier 1 directory submissions etc. should dramatically increase the popularity and Page Rank of your website. Please contact a sales representative for our campaign packages.
Natural Search Engine Optimization | Creation of Google Sitemap
Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages.
Here is an example of a sitemap: Click Here
Google Sitemaps is an easy way to tell Google about all the pages on your site. Such as which pages are most important to you, and when those pages change, for a faster crawl and fresher search results. These spiders periodically revisit sites to find new or changed content.
Using sitemaps to inform and direct crawlers expands coverage of the web and speeds up the discovery of newly created pages and fresh content. .
Natural Search Engine Optimization | Ongoing Reporting
OptimizeX will analyze your website search traffic and provide you with a user friendly report for review. We will analyze top search phrases, search engine referrers, and top search engines. Based on this information we will continue to keep you abreast of the trends and successes of the natural search engine optimization campaign.
OptimizeX will work with you to pull ROI numbers at the search engine referrer level and report on these numbers monthly and quarterly to further quantify all dollars spent by your campaign. We will also run ranking reports across all of the leading search engines to measure those results.
Natural Search Engine Optimization | Account Management
You will be assigned a dedicated account manager, who is responsible for all internal and external communication. This account manager will correspond and work with the OptimizeX team to ensure all timelines are met, and all deliverables are created to your satisfaction. The account manager will be responsible for coordinating all changes necessary to ensure your site maintains highest possible placement based on project scope and available budget. Results are monitored constantly.