Blog

Google Display Network: A Primer

July 29, 2020 5:48 pm : blog

Everyone is familiar with Google Ads, the paid advertisements that appear in search results on google.com. If you are using PPC advertising with Google Ads on the Google Search Network, it’s an effective way of being found by online searches. The ads are limited to Google’s search engine only.

Leave a response »

The Importance of Quality Score for Google Ads

June 10, 2020 12:44 pm : blog

If you want to improve your Google Ad campaign for a better ROI, it’s tremendously important to understand the concept of Quality Score (QS).

Leave a response »

Top SEO Practices In 2020

March 5, 2020 12:55 am : blog, SEO Practices

Leave a response »

The Worst SEO Advice Out There

October 5, 2018 12:58 pm : blog

Red cube with white letters SEO on its faces.

Leave a response »

5 Costly PPC Mistakes That Drain Your Budget and How to Avoid Them

July 15, 2018 5:44 pm : blog

Leave a response »

« Page 1, 2, 3 ... »

#scroll-to-top{display:none;}img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}@media screen and (max-width:762px){.a2a_floating_style.a2a_vertical_style{display:none;}}.a2a_kit.a2a_kit_size_32.a2a_floating_style.a2a_vertical_style{border:1px solid #000;text-align:center;}.a2a_floating_style a{text-align:center;text-align:-webkit-center;margin:0;}a.a2a_dd.addtoany_no_icon.addtoany_share_save.addtoany_share{color:#000;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.broken_link,a.broken_link{text-decoration:line-through;}.fixed-header .site-header{position:fixed;top:0;left:0;width:100%;z-index:998;}.fixed-header div#primary{margin-top:calc(var(--top-header-height) + var(--main-header-height));}.site-header,nav.navbar{background-color:#fff;}footer,.site_main_footer,.site_copyright{background-color:#333;}.site{background-color:#fff;}div#rocket-mobile-menu{top:var(--main-header-height);position:fixed;left:100%;}.page-id-11824 div#wpcf7-f11882-o1 .pb-4{margin-bottom:0;padding-bottom:0 !important;}.page-id-11824 input.wpcf7-form-control.wpcf7-text.wpcf7-validates-as-required.form-control{margin-bottom:14px;}.a2a_kit.a2a_kit_size_32.a2a_floating_style.a2a_vertical_style{display:none;}.single-post .a2a_kit.a2a_kit_size_32.a2a_floating_style.a2a_vertical_style{display:block;}.top-header .th-2 a{margin:0;}div#page{overflow-x:hidden;}.text-center.mobile-menu-socials{color:#fff;font-size:25px;}.text-center.mobile-menu-socials i{margin-right:10px;}.text-center.mobile-menu-socials{display:flex;text-align:center;align-items:center;flex-direction:row;align-content:center;justify-content:center;}textarea.wpcf7-form-control.wpcf7-textarea:focus{outline:none;}select.wpcf7-form-control.wpcf7-select.wpcf7-validates-as-required:focus{outline:none;}input.wpcf7-form-control.wpcf7-email.wpcf7-validates-as-required.wpcf7-text.wpcf7-validates-as-email:focus{outline:none;}.page-id-11227 select.wpcf7-form-control.wpcf7-select.wpcf7-validates-as-required{width:100%;padding:10px;margin-bottom:10px;border-color:#189dd5;border-radius:3px;}.page-id-11227 input.wpcf7-form-control.wpcf7-email.wpcf7-validates-as-required.wpcf7-text.wpcf7-validates-as-email{width:100%;padding:10px;margin-bottom:10px;border-color:#189dd5 !important;border-radius:3px;border:1px solid;}.page-id-11227 textarea.wpcf7-form-control.wpcf7-textarea{width:100%;padding:10px;margin-bottom:10px;border-color:#189dd5;border-radius:3px;}.page-id-11227 input.wpcf7-form-control.wpcf7-submit.has-spinner{background-color:#1580bf;border:none;color:#fff;padding:10px 20px;}.page-id-11227 span.wpcf7-spinner{display:none;}.page-id-11227 input.wpcf7-form-control.wpcf7-submit.has-spinner:hover{cursor:pointer;}#scrollbarbox{margin-left:0 !important;left:0 !important;}.col-md-8.innerpage-content{padding:80px !important;}.swiper-pagination.swiper-pagination-clickable.swiper-pagination-bullets.swiper-pagination-horizontal{left:50%;margin-top:20px;}.elementor-swiper-button.elementor-swiper-button-prev{left:-25px !important;position:relative;}.elementor-swiper-button.elementor-swiper-button-next{position:relative;right:-25px !important;}div#text-29 section.elementor-section.elementor-top-section.elementor-element.elementor-element-2f8412a.elementor-section-full_width.elementor-section-height-min-height.elementor-section-items-top.elementor-section-height-default{margin-right:20px;}div#text-29{width:100%;}.homepage-section-3 .reviews-container{height:auto !important;}.morphsearch-close::before,.morphsearch-close::after{opacity:1 !important;}@media screen and (max-width: 1600px){img.review-quote{width:40px;}}@media screen and (max-width: 1440px){.homepage-section-1 .services-slider .item.service-card{width:auto !important;}img.review-quote{width:40px;}}@media screen and (max-width: 1366px){.homepage-section-3 .reviews-container .review-card .reviewer-details .review-quote{width:35px;}.homepage-section-5{height:auto;}}@media screen and (max-width: 1024px){.homepage-section-1 .services-slider .item.service-card{width:auto !important;}.homepage-section-4{height:auto !important;}.homepage-section-3 .reviews-container .review-card .reviewer-details .review-quote{width:20px;}}@media screen and (max-width: 991px){.homepage-section-1 .services-slider .item.service-card{width:auto !important;}}@media screen and (max-width: 820px){.homepage-section-3 .reviews-container .review-card .reviewer-details .review-quote{width:15px !important;}.homepage-section-3 .reviews-container{margin-top:-114px;}.col-md-4.other-services li h3{font-size:22px !important;margin-bottom:10px;}}@media screen and (max-width:800px){div#block-10 li{font-size:15px !important;}.homepage-section-2{height:auto;padding-bottom:138px;}}@media screen and (max-width: 720px){section.homepage-section-2 img{padding-bottom:70px;}div#block-10 ul{padding-left:40px;}.elementor-swiper-button.elementor-swiper-button-prev{left:0px !important;position:relative;}.elementor-swiper-button.elementor-swiper-button-next{position:relative;right:0px !important;}}@media screen and (max-width: 1024px){.innerpage header.innerpage-header h1{padding-top:125px !important;}.top-footer{margin-bottom:40px;}.top-footer{margin-bottom:40px;}.top-footer-header{padding-top:0px !important;}.row.top-footer-container .col-md-7{padding:25px;}.row.top-footer-container img{background-repeat:no-repeat;height:100%;width:100%;object-fit:cover;background-position:center right;}}@media screen and (max-width: 800px){.top-footer{height:auto !important;margin-bottom:40px;}}@media screen and (max-width: 768px){.col-md-8.innerpage-content{padding:45px !important;padding-top:10px !important;}}.top-footer .col-md-12 .top-footer-container .top-footer-header{padding-top:28px !important;}@media screen and (max-width: 1651px){.row.top-footer-container img{background-repeat:no-repeat;height:100%;width:100%;object-fit:cover;background-position:center right;}.row.top-footer-container .col-md-7{padding:25px;}.top-footer{height:auto !important;margin-bottom:70px;}footer .site_main_footer .floating-contact-container{margin-top:-80px;}}@media screen and (max-width: 1366px){footer .site_main_footer .floating-contact-container{margin-top:-80px;}.row.top-footer-container img{background-repeat:no-repeat;height:100%;width:100%;object-fit:cover;background-position:center right;}.row.top-footer-container .col-md-7{padding:25px;}.top-footer{height:auto !important;margin-bottom:70px;}@media screen and (max-width: 1280px){.row.top-footer-container img{background-repeat:no-repeat;height:100%;width:100%;object-fit:cover;background-position:center right;}.row.top-footer-container .col-md-7{padding:25px;}.top-footer{height:auto !important;margin-bottom:70px;}footer .site_main_footer .floating-contact-container{margin-top:-70px;}.top-footer{margin-top:0px;}}@media screen and (max-width: 1201px){#nav-menu ul#mega-menu-primary li.mega-menu-item>a.mega-menu-link{font-size:14px;}}}@media screen and (max-width: 1024px){.site-header{top:0;}div#block-10 li{line-height:25px !important;}footer .site_main_footer .floating-contact-container{margin-top:-70px;}.top-footer{margin-top:0px;}}.morphsearch-close::before,.morphsearch-close::after{opacity:1 !important;}@media screen and (max-width: 600px){.innerpage header.innerpage-header h1{padding-top:100px !important;}.col-md-8.innerpage-content{padding:45px !important;padding-top:10px !important;}}@media screen and (max-width: 480px){.innerpage header.innerpage-header h1{padding-top:80px !important;font-size:31px !important;}.col-md-8.innerpage-content{padding:45px !important;padding-top:10px !important;}}

Blog

Google Display Network: A Primer

The Importance of Quality Score for Google Ads

Top SEO Practices In 2020

The Worst SEO Advice Out There

5 Costly PPC Mistakes That Drain Your Budget and How to Avoid Them

Recent Posts

Account Representative – Nightshift

Digital Marketing Strategist

Digital Marketing Assistant

Web Designer

Virtual Sales Assistant

Top Categories

blog (109)

Featured (55)

job openings (6)

Uncategorized (1)

SEO Practices (1)

Top Tags

yellowpages (1)

twitter (1)

social media marketing (1)

social media (1)

seo (1)