You may not realize it but writing a blog is one way to make your local SEO campaign a success. Written below are the ways how:
1. It allows you to update your website regularly.
If you write blogs for your website, you are therefore committed to updating it on a regular basis. Search engines will love you for this, specifically if you will be discussing about recent news or event or something that is timely. Because your site carries fresh content, you are attracting search engine spiders to visit and index your site.
2. It paves the way for interaction.
If your blog permits readers to comment about what you write, you are creating interaction. But more than this, you are making search engine spiders fascinated with your website, thereby indicating higher prominence score in the algorithms of Google local.
3. It builds backlinks.
But what can be interesting in blogging is when visitors link back to your post through their social media accounts. They are not only encouraging their friends and followers to read what you have written. They are likewise building unsolicited links, which increase the value and the credibility of your site to search engines. So, the key here is to make your topics thought-provoking (or attention-grabbing) and fresh so people will promote your site without actually asking for it.
4. It is another venue for you to promote your company.
You can write about something that relates to your product in your company blog. For instance, you are offering carpet cleaning. You may discuss about how to keep a carpet clean and before you end the article, you may include “Call us now for free quote.” or “If you think you can’t do it, hire a professional carpet cleaner.” The underlined phrase has anchor link that directs the readers to your services page. It is then your way of promoting your services. Of course, we should not forget that search engines are also happy with anchor links.
5. It makes potential clients know you and your company “personally”.
Through your blogs, site visitors get to know you. They will figure out if you are the friendly type or otherwise. If you give advises, they can tell if you are someone they can trust or if your words or sentences are credible enough. More important, prospect customers know if you do exist as human. Certainly, they do not want to do business with the computer – they want to deal with people.
6. It makes people talk about your business.
You are basically communicating to the world each time you write a blog. As readers get hooked to your posts, they will talk about what you write and they will not fail to mention your business in their social media accounts like Facebook, Twitter and others. Blogging offers a lot of help, particularly to local SEO. Some of them are mentioned above. However, all these will not work without using geographically-keywords in your blogs. This will allow search engines to associate this particular location in your website.
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