Share on your website :
<blockquote class=”embedly-card”><h4><a href=”http://www.optimizex.com/wp-content/uploads/2017/08/Writing-unique-and-helpful-reviews-infographic.jpg”>null</a></h4><p>null</p></blockquote>
<script async src=”//cdn.embedly.com/widgets/platform.js” charset=”UTF-8″></script>
Nowadays the internet is the main source of information; it is a directory, magazine, newspaper, TV and radio combined. With just one click it can provide you with a wide range of sources both direct and indirect. Most people rely on the directory sites such as Yellowpages, Yelp, local.com and others that can provide them with information most specially reviews for their chosen product or service.
According to Local Insights Digital Report for 2012’s 3rd quarter, there are 70+ million unique users’ also known as local searchers per month searching from categories such as restaurants, legal services, real estate etc. And before we go ahead adding some reviews on our chosen businesses, products and services availed; we must take into consideration these guidelines:
Be General. Posting reviews about services such as dental and other medical services should be based on their services, treatment, cost and overall experience and not as your opinion on why the air conditioning was too cold or how the nurse or attendant misspelled your name. Each piece should be relevant and not just how a simple glitch affected your overall experience.
Use the right words. Check your grammar and construction of words that would best describe the services. Either good or bad, use the right punctuation marks and as much as possible avoid exclamation points!!!!! You should be honest and forthright to give that business a fair judgment. A simile, a metaphor or two will be useful but please, not too much sugarcoating.
Post keen details as if you are storytelling. If you are posting about a courier company not delivering your packages on time but you did not indicate what day of the week it was and you were told that it would be 3-4 business days and you sent it a day before the 4th of July, do you think that’s fair? Make sure to post details to avoid misconception about a certain business and give them the benefit of the doubt not because you want to, but because you need to.
Identity over Quantity. A real person who posted a one-sentence review is much better than a dozen dummies who posted paragraphs. As much as possible post your identity or a picture thumbnail to make your review trustworthy and never be wasted; it is always a standard thought for a directory searcher to question the reviewer’s identity.
Bad Reviews are still Reviews. It doesn’t matter if it’s good or bad review, the important thing is to relay your experience to searchers. Your insight can help them decide to try and take a hold of the product or services.
You should follow a standard template. Same as article and news writing, you should follow a template to make your review jam packed with enough information. If you have mixed negative and positive observation based on what you encountered, indicate and separate it. Include conclusion and rating scale that can either be likert (rating 1-10), ordinal (strongly agree, agree, disagree, strongly disagree), interval or ratio level that could best describe their performance both qualitative and quantitative.
img c/o pixabay
