The emergence of technology created a more tight competition among businesses. In this digital world, a business’ online presence is an important factor because if your brand is not being talked about online, it might be a bad sign for a company.
With the millions of active internet users worldwide, it is important to make sure that people are familiar with your business brand, may it be big or small.
There are various marketing strategies on how to keep your brand out there and make sure that people are familiar with your business brand– Google alerts can be your friendly aid.
Google alerts is a detection and notification service powered by Google. Here, users can set keywords or search terms, then if the service detects that there is a new search result matched to the set keywords, an e-mail notification will be sent via email.
Google alerts can be a great help when monitoring certain webpages, news articles, research and in this case, a business brand. These alerts can constantly keep you updated when there are new results.
How to use google alerts
Setting up google alerts for brand monitoring is easy. Here are the quick steps.
- Sign a Google alert form
– The first step in setting up a google alert is by filling out a form found in their website. Here, place the company’ s name, select “comprehensive” and “as it happens” plus add your email. - E-mail confirmation
– After filling out the form, an email confirmation will be sent by Google to confirm your alert. Click the given link to confirm. - Repeat the process.
– For more alerts, you can repeat the above stated process and set up new alerts.
Here are also some tips on how to use Google alerts effectively and conveniently:
If you have different alerts, creating a google account will make your monitoring easier because having a google account makes you see all your alerts in one screen at the same time you can also add, edit or delete alerts here.
Another tip is, aside from making an alert for your company’s name, also create alerts related to your company’s products, services executives, famous quotations or taglines. Having various and advanced search terms will make the results more complex and dynamic.
Google alerts can be beneficial for the company because through this easy, free and powerful platform you can have a heads up on what people say about your company or product. You can also have an update regarding your product’s online ratings and its status in the industry. Furthermore, Google alerts can help you find potential customers and in the long run generate higher profits for the company.
Brand monitoring is important for any kind of business and having strategies for this is a good investment. While there are other marketing strategies that can be done, we should also take a look and maximize these easy and free powerful platforms like Google alerts.
