How Keyword Research Affects Your Search Engine Ranking

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Any business owner that wants to market a product or service automatically knows that setting up a website is the best ways to successfully promote it. Blog owners who have recently created a site are concerned more about what content they are going to place in their sites. However, in  both situations, it is important for them to remember that none of their goals would be very successful if they do not make use of internet marketing strategies that would make their sites rank well in search engine results.

The best way to make a site land on top of search engine results pages (SERPs) is to make use of search engine optimization (SEO) strategies. One notable aspect of SEO is keyword research, which is very crucial if you want to rise above your competitors since major search engines such as Google, Bing, and Yahoo!

Keyword research is essential in internet marketing because it is one of the primary considerations of search engines when determining which websites to place on top of their results pages. While there is a predetermined formula that search engines follow in order to rank web pages, the most important aspect that they look into is the keywords that can be found all over a website’s content.

It is every website owner’s dream is to be positioned in the first page of Google’s search results, but only a few get to reach the very top. Listed below are some situations where keyword research can affect the ranking of a website.

Wrong Keyword Choice

When optimizing a website with keywords, it will only be effective if the right keywords are used. Accuracy is key if you want your website to rank well, so it is important to determine what specific keywords consumers use when looking up your product or services. If you optimize your site with the wrong keyword, then you will not be able to reach your target market.

When doing keyword optimization, keep in mind that one research is not enough as keyword trends are ever changing—you simply will never know when majority of consumers suddenly use a new set of keywords to look up brands that they are interested in. The key is to maintain accessibility, which means that in order for you to earn profit you have to be among those who are very visible.

Multiple research studies have shown that around 80% of the users do not get to the second page of search engine results, so if you want to be visited, you will have to work hard to get to that precious top spot.

Here are tips that you can use to gain that much-needed advantage:

  • Do not rely heavily on free, third party keyword tools as their way of analyzing keyword trends and determining popular keywords as you will not know whether their methods are inaccurate or outdated. They are also not personalized for a specific business or company. Most often they show a set of general keywords to everyone that performs a query, so you do not have that edge that you want.

  • Do not assume that you know what keywords your target audience are using.

  • Your keyword list should be based on what actual people are really typing in order to access your site.

  • Take time to know which keywords are generating the most traffic and sales conversions.

  • You should also focus on using long tail keywords, which is longer and less common than ordinary keywords. You have more chances of achieving a high ranking because fewer people are trying to rank for them.

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