Top SEO Trends in 2017

Experiencing whiplash in 2016? You are not alone. More and more company and brand owners are wondering what keeps you ranking on the first page. What once worked seemed to result in lower and lower 2016 ranks. What is the secret? How come what once worked to bring you to the high spot you are in no longer works? What changes have arrived this year? In an arena as fickle as the internet you will benefit from knowing what changes have occurred. Is what you are doing still working? What new changes do you need to make? Here is the full scoop. And remember, what works for this year is going to evolve into what works in 2018. You will need to stay tuned for even more updates in the coming months. Don’t worry, though. We have got you covered.

From keeping tabs on the never-ending changes of the algorithm of Google to SEO local optimization, staying on top of the trends of SEO is more than enough to give brands sudden starts and stops. Yes, your store has covered the essentials. You have optimized inbound anchor linking texts. You have researched keywords that are geo-specific. You have claimed your listing in Google for local SEO.

Don’t Relax Just Yet

Now that it’s 2017 and you want your brand to compete, there are a few things you need to do. You will need to ensure your site is rapid for mobile searches. You will need to master schema mark-ups. You will need user intent search optimization. Don’t panic. Here is the breakdown:

Optimizing for Intent

Okay, so there’s nothing new about optimizing for the search intents of every user. As a tactic for local SEO boosting, so much has been written about how important it is to use SEO to target searches. The thing is that there are still so many brands not really making user intent a focal point of their strategy of SEO. If you have not really thought about user intent, this is the year to do that. You can break user intent down into a few main points. Make it your goal to assist searchers to get a task or purchase completed. Bring searchers to a destination that is pre-determined. Lastly, your goal should also be to deliver the answers to searchers immediately.

User Experience

To put it more simply, visualize the searching experience of your users. Put yourself in their shoes and consider how clients arrive at your page. Will they get there by responding to a search for information? Will they get there because they want to purchase a product? It is important to know what gets people on your page. You can thus serve their needs better once they do arrive. Give them the information they seek while they are on your page. Prepare them and guide them towards the outcome you prefer. If you don’t do this, what happens is that you might lose prospective clientele that would otherwise have been a sale.

AMP or Accelerated Mobile Pages

Mobile devices are used more and more for doing searches. This is compared to computers on the desk. Not surprisingly, commerce through cell phones grew thrice as much in 2015. Even if an online purchase is not the immediate result of a mobile search, being able to search using a cell phone still plays a primary role in deciding to buy. Speed matters when it comes to the mobile phone. If a website takes more than two seconds for loading, almost every visitor will abandon the site. Companies may just be forced by Google to get their websites faster.

A stripped down mobile web version is called AMP or Accelerated Mobile Page. What AMP does is that it gets rid of all the additional info about a website. Since mobile surfers prioritize speed above all other search features, naturally, sites that are AMP enabled are placed higher in the search engine results pages.

Data Mark-up

As it turns out, one primary onsite major Google rank factor is how friendly you are to crawlers. When you show up on Google, it is going to be very important to show up in searching features like Rich Card or Quick Answers. These depend largely on machine learning which happens to be the most current factor for ranking high on Google. In early 2016, the search results of Google jumped to more than forty per cent when it came to using Quick Answers by Google. This year 2017, you can expect much more of this. How do you help the crawlers of Google to find info easily from the web by using structured data markup?

More Attractive Pages

Describing properties and things on your website uses the markup of structured data. For instance if you had recipes on your blog about food, the mark-up of structured data will include ingredient summaries, user rankings and photos. Google indexes site and is able to get this search-friendly, rich information from the data markup structured in your site. When you don’t have this, what happens is that Google uses any texts it assumes is relevant from your pages. In the organic searched results, it puts a boring blurb from your site when you don’t have structured data markup. In contrast, when you have data markup that is structured, guests immediately get the right info that they need and will essentially click through as a result.
There is no hard cut and dried solution to SEO that will immediately place you at number one in rankings. This is true regardless of what SEO companies tell you. The truth is that the moment you cover the SEO basics, the strategies mentioned here will be important to the way your business thrives in 2017.

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