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Google Display Network: A Primer
July 29, 2020Everyone is familiar with Google Ads, the paid advertisements that appear in search results on google.com. If you are using PPC advertising with Google Ads on the Google Search Network, it’s an effective way of being found by online searches. The ads are limited to Google’s search engine only.
The Importance of Quality Score for Google Ads
June 10, 2020If you want to improve your Google Ad campaign for a better ROI, it's tremendously important to understand the concept of Quality Score (QS).
Top SEO Practices In 2020
March 5, 2020Content: Quality versus Quantity Delivering highly optimized quality content would continue to influence the ranking of your page. However, drastic changes in Google Algorithm updates would mean some SEO practices we have been observing could no longer be relevant in the coming years. Therefore, optimizing your content to fit google algorithm updates is a vital more »
The Worst SEO Advice Out There
October 5, 2018There is a lot of information readily available online with regards to Search Engine Optimization or SEO and how it should be done. And sometimes it’s hard to filter out which ones would truly help your business grow and rank in the direction that you want. Of course, there are tons of good advice out more »
5 Costly PPC Mistakes That Drain Your Budget and How to Avoid Them
July 15, 2018Pay-per-click or PPC marketing is one of the most effective ways to quickly generate leads and produce tangible conversion rates. Conversely, it can also be one of the most infuriating ways to grow your business. Many businesses continue to commit mistakes that prevent them from earning a good return on investment (ROI) from their PPC more »
What Happens When Your Business Has An Active Social Media Presence
June 15, 2018Do you remember the last time you posted on social media? No? Reconsider today because inactive social media accounts can harm your business’ online reputation. Social media is here to stay and has become a daily part of nearly everyone’s life. In fact, 81 percent of the U.S. population has a social networking profile, and more »
I Like You: Facebook Tactics that Generate Likes
May 14, 2018Did you know that as of 2018, Facebook has an incredible 2.19 billion active users? The leading social media platform offers your business the potential to tap into diverse audiences. However, with over 60 million Business Pages on the website, you have a lot of competition to beat. If you want more Facebook Likes, here more »
10 Commandments of Compelling Email Subject Lines
April 9, 2018Are you aware that 47% of email recipients decide whether or not to open an email based on the subject line alone? It may seem like a small and insignificant part of your message, but it is a crucial aspect of conversion and is one of the very first impressions you give your recipients. If more »
How to Spring Clean Your Bad Backlinks
March 5, 2018It’s Spring Cleaning Season! It’s finally that time of year when the new year has set in, and with it comes the urge to evaluate the cleanliness of your website. No one said spring cleaning was limited to attics and basements. Therefore, we are not here to give you tips on how to declutter your more »
Game-Changing SEO Trends for 2018
February 20, 2018As defined by Webopedia, search engine optimization (SEO) is “a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page of a search engine – including Google, Bing, Yahoo, and others.” The goal, therefore, is pretty straightforward: to more »
