Tips to Effective Email Marketing

Tips to Effective Email Marketing

 January 9, 2017

Who hasn’t completely ignored email, marked it as spam or deleted it immediately? If you find that your efforts at email marketing are getting the same treatment, you are not really grabbing the attention of your readers effectively. Maybe, your call to action does not scream out Click Me! Or your subject line does not more »

Improve Organic Rankings with No Shortcuts

Improve Organic Rankings with No Shortcuts

 December 5, 2016

So many people plug in content with keywords in their attempts to rank highly immediately. Experienced SEO experts will tell you that the only ranking that matters is the kind that is organic. For this reason, rather than rushing to plug your content with keyword after keyword, you might consider offering real value instead, as more »

SEO: What NOT to Do

SEO: What NOT to Do

 November 21, 2016

There are so many diverse ways SEO can work and one thing you will love about it is that there is no cookie cutter, one size fits all approach. On the other hand, there are a few things you should never do as these can be destructive or counterproductive to your brand. The reason these more »

Dominate 2017 by Knowing These SEO Trends

Dominate 2017 by Knowing These SEO Trends

 November 14, 2016

When it comes to SEO or search engine optimization, it is really all about staying one step ahead of everyone else. Being aware of the changes that are happening is one of the best ways to do this. Before the competition has a chance to take a breath, adjust your strategy for SEO and content. more »

The Top 8 Most Important Online Skills to Learn

The Top 8 Most Important Online Skills to Learn

 November 14, 2016

The hunting and gathering days of old really are behind us. The proverbial rat race has replaced old-fashioned methods. Society is being pushed by technology into a world of convenience and automation. For almost everyone, society’s need to succeed and entrepreneurial pursuits have become the topmost priorities. Even if hunting and gathering is no longer more »

Link Building- What Google Will Never Tell You

Link Building- What Google Will Never Tell You

 October 31, 2016

To the casual observer, search engine optimization sounds intimidating. Not only does this subject demand hundreds of variables of individual knowledge contributing to high ranks, it also involves risk. Improper practice of this strategy could end up causing setbacks rather than benefits. Link-building is one key vulnerable tactic to possible setbacks. Engaging in manipulative linking more »

Content Marketing Just Not Working? Here’s Why

Content Marketing Just Not Working? Here’s Why

 October 17, 2016

By now you probably know how fickle content marketing can be. One day your strategies work. Next thing you know they just don’t. Just when you feel that you finally broke the code you are back to where you first began. Screaming at the pillow, staring at your computer screen. Has your content marketing been more »

How to Handle Negative Reviews

How to Handle Negative Reviews

 September 19, 2016

Share on your website : <blockquote class=”embedly-card”><h4><a href=”http://www.optimizex.com/wp-content/uploads/2017/08/How-to-handle-negative-reviews-infographic.jpg”>null</a></h4><p>null</p></blockquote> <script async src=”//cdn.embedly.com/widgets/platform.js” charset=”UTF-8″></script> People will have different opinions on how they see things.  They all have different perceptions on the instances they encounter in life.  After all, that’s what makes humans humans, they have the capacity to think and express their feelings as well as emotions. more »

Easiest way to monitor your brand: Google Alerts

Easiest way to monitor your brand: Google Alerts

 September 5, 2016

The emergence of technology created a more tight competition among businesses. In this digital world, a business’ online presence is an important factor because if your brand is not being talked about online, it might be a bad sign for a company. With the millions of active internet users worldwide, it is important to make more »

Why You Need SEO: The Basics

Why You Need SEO: The Basics

 August 15, 2016

Much has been written about the importance of search engine optimization (SEO) when it comes to boosting your business, both in terms of generating interest online as well as driving foot traffic to your physical location. Here are a few basic ideas of why you would need it. The Basics Think of the Internet as more »